Use AR on TikTok to interact with audience through filters, animations, and games, effectively reaching a large audience and creating a memorable brand experience.

How can AR filters be used for marketing?

AR filters can be leveraged for brands and businesses to increase their reach on social media platforms. An AR filter can be used to showcase a brand’s persona, a custom AR filter will reflect the brand’s ideas and the audience will be able to connect to the brand.

Additionally, an AR filter helps to build a strong connection with the audience, making an interactive AR filter increases the engagement of your audience, building a strong connection that they will remember.

AR filters are one of the best ways to interact with the audience, encouraging people to tag your brand’s social media handle helps to increase the reach of the brand. And when someone shares their photos or videos with a filter, the filter will be displayed for others to use, thereby creating an expanding marketing effect propelled by your audience.

Moreover using an AR filter makes your brand stand out and make people will perceive your brand by its social media presence.